Google Ads Customer Match

Google Ads Customer Match
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The Google Ads Customer Match modules allow you to search, retrieve, create and add/ remove a customer from the customer list in your Google Ads Customer Match account.

Getting Started with Google Ads Customer Match

Prerequisites

A Google Ads Customer Match account

In order to use Google Ads Customer Match with {{Make}}, it is necessary to have an Google Ads Customer Match account. Create an Google Ads Customer Match account at ads.google.com.

	Note
	The module dialog fields that are displayed in bold (in the {{Make}} scenario, not in this documentation article) are mandatory!

	Important
	Some adblocking browser plugins could block the Google Ads Customer Match modules. It is recommended to disable the plugins if you encounter a problem loading a module.

Connecting Google Ads Customer Match to {{Make}}

To connect your Google Ads Customer Match account to {{Make}} you need to obtain the Customer ID from your Google Ads Customer Match account and insert it in the Create a connection dialog in the {{Make}} module.

Login to your Google Ads Customer Match account.
Copy the Customer ID to your clipboard which is available at top right corner.
Go to {{Make}} and open the Google Ads Customer Match module's Create a connection dialog.
In the Connection name field, enter a name for the connection.
In the Customer ID field enter the customer ID copied in step 2. Click Continue.
Confirm the dialog by clicking Continue.

The connection has been established.

Google Ads Customer List

You can create, search and retrieve the customer lists, and add or remove contacts from the customer lists using the following modules.

Search Customer Lists

Searches for customer lists.

Connection	Establish a connection to your Google Ads Customer Match account.
Account/Customer ID	Select or map the Account/Customer ID whose customer lists you want to search.
Select a Method	Select a method to search for customer lists: Select Customer Lists by Filter Select Customer Lists by Google Ads Query Language
Filter	Add the filters to apply to the search results.
Query	Enter (map) a keyword or phrase to search the customer list that matches the query. Use Google Ads Query Language. For example, `SELECT campaign.id FROM campaign`.
Limit	Enter the maximum number of results {{Make}} should return during one scenario execution cycle. The default value is 10.

Get a Customer List

Gets a specified customer list.

Connection	Establish a connection to your Google Ads Customer Match account.
Account/Customer ID	Select or map the Account/Customer ID whose customer list details you want to retrieve.
Customer List ID	Select or map the customer list ID whose details you want to retrieve.

Create a Customer List

Creates a new customer list.

Connection

Establish a connection to your Google Ads Customer Match account.

Account/Customer ID

Select or map the Account/Customer ID to create the customer list.

Name

Enter (map) the customer list name.

Description

Enter (map) the details of the customer list.

Membership Life Span

Enter (map) the number of days a user's cookie stays on your list since its most recent addition to the list.

Customer List

Add the customer list details.

Upload Key Type

Select the upload key type:

Contact Info
CRM ID
Mobile Advertising ID

Data Source Type

Select the type of data source:

First Party
Third Party Credit Bureau
Third Party Voter File

App ID

Enter (map) the Marketing App ID.

Note

Enter a string that uniquely identifies a mobile application from which the data was collected.

For iOS, the ID string is the 9-digit string that appears at the end of an App Store URL.

For example, 476943146 for Flood-It! 2 whose App Store link is http://itunes.apple.com/us/app/flood-it!-2/id476943146.
For Android, the ID string is the application's package name.

For example, com.labpixies.colordrips for Color Drips given the Google Play link is nter https://play.google.com/store/apps/details?id=com.labpixies.colordrips.

Add/Remove a Contact in a Customer List

Adds or removes a new contact in a specified customer list.

Connection

Establish a connection to your Google Ads Customer Match account.

Select a Method

Select the method:

Add a Contact
Remove a Contact

Account/Customer ID

Select or map the Account or the Customer ID to which you want to add or remove the contact.

Customer List ID

Enter (map) the Customer List ID.

	Note
	Specify only one of the following parameters: Email Phone First Name Last Name Country Postal Code

Email

Enter (map) the customer's email address to associate with a Google account.

Phone

Enter (map) the customer's phone number with the country code. For example, +420 777 888 999.

First Name

Enter (map) the customer's first name.

Last Name

Enter (map) the customer's last name.

Country Code

Enter (map) the customer's country code in ISO-3166-1 alpha-2. For example, US, CZ.

Postal Code

Enter (map) the customer's postal code.