LinkedIn Ads Campaign Management

LinkedIn Ads Campaign Management
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With LinkedIn Ads Campaign Management modules in {{Make}}, you can manage all your accounts, campaigns, and creatives in your LinkedIn account.

To get started with LinkedIn Ads Campaign Management, create an account at linkedin.com.

Connecting LinkedIn Ads Campaign Management to {{Make}}

Log in to your LinkedIn account.
Go to your {{Make}} scenario and select the LinkedIn Ads Campaign Management module you want to use.
Under Connection, click Add.
Give your new connection a name.
Click Save.

You have successfully established the connection.

Ad Account

Search for Ad Accounts

Retrieves a list of ad accounts filtered by criteria.

Connection	Establish a connection to your LinkedIn account.
Status	Select the status of the accounts. Active Canceled Draft
Type	Select type of accounts. Business Enterprise
Reference	Add a reference to to the search. Must either be in the format `urn:li:person:{id}` or `urn:li:organization:{id}`.
Name	Add an account name to the search.
Ad Account	Add an ad account ID to the search.
Test	Search for test accounts, return both test and non-test accounts if not specified.
Limit	Enter the maximum number of ad accounts {{Make}} returns during one scenario execution cycle.

List Ad Account Users

Retrieves a list of ad account users by their ad account.

Connection	Establish a connection to your LinkedIn account.
Ad Accounts	Enter or select the ID of the ad accounts you want to list users from.
Limit	Enter the maximum number of ad accounts {{Make}} returns during one scenario execution cycle.

Get an Ad Account

Retrieves the details of an ad account by its ID.

Connection	Establish a connection to your LinkedIn account.
Ad Account ID	Enter or select the ID of the ad account you want to retrieve.

Get an Ad Account User

Retrieves the details of an ad account user by their ID.

Connection	Establish a connection to your LinkedIn account.
Ad Account URN	Enter or select the ID of the ad account you want to retrieve a user from.
Ad Account User URN	Enter or select the ID of the user you want to retrieve.

Campaign

Search for Campaign Groups

Retrieves a list of campaign groups filtered by criteria.

Connection	Establish a connection to your LinkedIn account.
Status	Select the status of the campaign groups. Active Canceled Draft
Name	Add a campaign group name to the search.
Ad Account	Add an ad account ID to the search.
Campaign Group	Add a campaign group ID to the search.
Test	Search for test campaign groups, return both test and non-test campaign groups if not specified.
Limit	Enter the maximum number of campaign groups {{Make}} returns during one scenario execution cycle.

Get a Campaign Group

Retrieves the details of an campaign group by its ID.

Connection	Establish a connection to your LinkedIn account.
Campaign Group ID	Enter or select the ID of the campaign group you want to retrieve.

Search for Campaigns

Retrieves a list of campaigns filtered by criteria.

Connection

Establish a connection to your LinkedIn account.

Status

Select the status of the campaigns.

Active
Archived
Canceled
Completed
Draft
Paused

Type

Select type of campaigns.

Text Ad
Sponsored Updates
Sponsored InMails
Dynamic

Ad Account

Add an ad account ID to the search.

Campaign Group

Add a campaign group ID to the search.

Associated Entity

Add any associated entites to the search.

Name

Add a campaign name to the search.

Campaign

Add a campaign ID to the search.

Sort

Field	Select a field to sort search results by. ID Account Activation Time Name
Order	Select the results sort order. Ascending Descending

Test

Search for test campaigns, return both test and non-test campaigns if not specified.

Limit

Enter the maximum number of campaigns {{Make}} returns during one scenario execution cycle.

Get a Campaign

Retrieves the details of an campaign by its ID.

Connection	Establish a connection to your LinkedIn account.
Campaign ID	Enter or select the ID of the campaign you want to retrieve.

Update a Campaign

Updates an existing campaign by its ID.

Connection

Establish a connection to your LinkedIn account.

Campaign ID

Enter or select the ID of the campaign you want to update.

Status

Select the campaign status.

Active
Archived
Canceled
Completed
Draft
Paused

Daily Budget

Amount	Enter the maximum amount to spend per day UTC.
Currency Code	Enter the currency code. For example, `USD`.

Total Budget

Amount	Enter the maximum amount to spend over the life of the campaign.
Currency Code	Enter the currency code. For example, `USD`.

Name

Enter the name of the campaign; primarily used to make it easier to reference a campaign and to recall its purpose.

Type

Enter the campaign type.

Text Ad
Sponsored Updates
Sponsored InMails
Dynamic

Associated Entity URN

Enter the associated entity URN. An URN identifying the intended beneficiary of the advertising campaign such as a specific company or member. For example, urn:li:person:{id} or urn:li:organization:{id}.

Audience Expansion Enabled

Select whether or not to enable audience expansion. Enable audience expansion for the campaign provides query expansion for certain targeting criteria.

Campaign Group URN

Enter the campaign group URN. For example, urn:li:sponsoredCampaignGroup:{id}.

Cost Type

Select the cost type.

Cost Per Impression
Cost Per Click
Cost Per Video View

Creative Selection

Select the creatives.

Round Robin - Rotate through available creatives to serve them as evenly as possible.
Optimized - Bias selection taking into account such as expected performance.

Locale

Country	Enter the country code. For example, `US`.
Language	Enter the language code. For example, `en`.

Objective Type

Select the objective type.

Brand Awareness
Engagement
Jab Applicants
Lead Generation
Website Conversions
Website Visits
Video Views

Run Schedule

Scheduled date range to run associated creatives.

Start	Enter the start date. See the list of supported date examples.
End	Enter the end date. See the list of supported date examples.

Unit Cost

Amount	This value is used as one of the following: amount to bid (for manual bidding), amount which is the target cost (for target cost bidding) per click, impression, or other event depending on the pricing model, or cost cap (for cost cap bidding).
Currency Code	Enter the currency code. For example, `USD`.

Optimization Target Type

Select the optimization target type.

Campaign Format

Select the campaign format.

Carousel
Follow Company
Jobs
Single Video
Sponsored InMail
Spotlight
Standard Update
Text Ad
Unsupported

Reactivate a Completed Campaign

Reactivates a completed campaign by its ID.

Connection	Establish a connection to your LinkedIn account.
Completed Campaign ID	Enter or select the ID of the completed campaign you want to reactivate.
Run Schedule End	Enter when the run schedule should end. The campaign starting time cannot be changed. It must be the original starting time of the campaign. See the list of supported date examples.

Creative

Search for Creatives

Retrieves a list of creatives filtered by criteria.

Connection	Establish a connection to your LinkedIn account.
Intended Statuses	Select the intended status of the creatives. Active - Creative development is complete and the creative is available for review and can be served. Archived - Creative development is complete, but creative should not be served and should be separated from non-archived creatives in any UI. Canceled - The creative is permanently cancelled. Draft - Creative development is incomplete and may still be edited. Paused - Creative development is complete and the creative is current, but should temporarily not be served. Pending Deletion - Denotes that the creative has been requested to be deleted that is currently pending. Removed - Denotes that the creative was deleted, but must remain fetchable due to the existence of performance data.
Ad Accounts	Add an ad account ID to the search.
Campaigns	Add a campaign ID to the search.
Content References	Add a content reference ID to the search.
Creatives	Add a creative ID to the search.
Is Test Account	Search for creatives under a test account, return creatives under both test and non-test account if not specified.
Limit	Enter the maximum number of creatives {{Make}} returns during one scenario execution cycle.

Get a Creative

Retrieves the details of an creative by its URN.

Connection	Establish a connection to your LinkedIn account.
Creative URN	Enter or select the URN of the creative you want to retrieve.

Update a Creative

Updates an existing creative by its URN.

Connection	Establish a connection to your LinkedIn account.
Creative URN	Enter or select the URN of the creative you want to update.
Intended Status	Select the intended status. Active Archived Draft Paused

Audience Size

Get Audience Size

Retrieves the size of an audience by keywords.

Connection

Establish a connection to your LinkedIn account.

Ad Targeting Type

Age Ranges	Select the age ranges.
Genders	Select the genders.
Growth Rate	Select the growth rates.
Interface Locales	Select the interface locales.
Job Functions	Select the job functions.
Revenue	Select the revenue.
Seniorities	Select the seniority levels.
Staff Count Ranges	Select the staff count ranges.
Years Of Experience Ranges	Select the range of experience.

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